Monday, April 30, 2012
Wednesday, April 18, 2012
Monday, April 16, 2012
'Screen Shot'
Above is the way in which I plan to create my advertisement. I plan to use the cartoon looking logo, along with real pictures for my background, boat, and tackle. I feel that by doing this there will be a focus on the fish itself as it is the only cartoon looking item in the ad.
Tuesday, April 3, 2012
Ideas for Ad
1. Still Shot with logo swimming, then a bait is put into the water. The fish gets away because it breaks the line. "never let your monster get away" appears. Then The scene is played again with Soul Rebel bait and line. The fish is caught, then placed onto the logo.
2. Show numerous shots of fish being caught, then at the end ask what they all have in common. Say that all use Soul Rebel gear and equipment. End with logo, information and slogan
3. Draw a fisherman, and let him talk about why he likes Soul Rebel products. Then show him fishing, and say after 2 hours of fishing, and display fisherman with a huge amount of fish.
4. Show a store with persons in it. Have a background narrator telling why Soul Rebel products are the best. After it cuts to numerous people saying why they like the product. Then cut to pictures of some catches that people have made using Soul Rebel equipment. Close with logo and slogan with information.
5. Show two different professional fishermen. One uses another brand, the other uses Soul Rebel gear. Show the one using the other brand catching nothing, while the one using Soul Rebel gear catches many fish. State the benefits of Soul Rebel products, cut to Logo, information and slogan.
2. Show numerous shots of fish being caught, then at the end ask what they all have in common. Say that all use Soul Rebel gear and equipment. End with logo, information and slogan
3. Draw a fisherman, and let him talk about why he likes Soul Rebel products. Then show him fishing, and say after 2 hours of fishing, and display fisherman with a huge amount of fish.
4. Show a store with persons in it. Have a background narrator telling why Soul Rebel products are the best. After it cuts to numerous people saying why they like the product. Then cut to pictures of some catches that people have made using Soul Rebel equipment. Close with logo and slogan with information.
5. Show two different professional fishermen. One uses another brand, the other uses Soul Rebel gear. Show the one using the other brand catching nothing, while the one using Soul Rebel gear catches many fish. State the benefits of Soul Rebel products, cut to Logo, information and slogan.
Great Commercials
Nike Write the Future
This commercial is a live action film based on numerous professional soccer players. The tone of the ad is serious, and exciting, as it shows how different situations can have a huge effect on ones future. The products being sold are Nike soccer boots and apparel. The target audience is anyone who plays soccer, from beginners to professionals. The product isn't solving a problem, but showing how it is used by some great professionals, and it gives viewers the feeling that if they purchase something from the brand they will also be great. The commercial doesn't talk about how it will help you be great, but it shows how the people who use them do great things. The commercial has no narrator, but the players all have different stories that tell themselves without words. I feel the commercial is successful because it shows that anyone can write the future, and one event can change a persons life for better or worse. It also shows how a simple event can have a great effect on others.
Nike Take it to the Next Level
This commercial is a live action film given from first person view of a soccer player. It starts with the player being at a small soccer club, and follows him till he is a professional. The tone of the ad is serious, exciting. The product being sold is Nike soccer boots. The target audience is anyone who plays soccer. The product is showing how by using it, it will aid you to become a better player all round. It doesn't solve the problem, but it aids in helping the player become better. The commercial has no narrator, but it has live sound and background music. I feel that this ad is extremely effective and that it allows even beginners to believe that they can become a pro once they put in the hard work and use nike products. It also shows the journey a professional experiences as the beginning of their career.
Johnnie Walker Keep Walking
This commercial is a live action film that changes through the years and stops at historical events, from the beginning of the company to today. The ad is happy, and serious. The product being sold is Johnnie Walker scotch whiskey. The target audience is persons who are of the legal age to consumer alcohol, and it also seems to target an audience that feels the need for success. It doesn't solve a problem, but shows that people can overcome defeat, and that they will be there to celebrate with you along the way. It does this by showing the great events, and then saying one will never know where a stride will take you, thus implying that anyone can make history.The ad has no narrator but has written words on certain shots. I feel as though the ad is extremely effective and is motivating persons to make history and consumer their product.
Guinness Football Scout (Soccer)
This commercial is a live action film that is based on a soccer scout. The ad is happy and exciting. The product being sold is Guinness Beer. The target audience is persons of age to consume alcohol, and those who enjoy sports. There is no problem being solved, but it shows that everyone has greatness within them, and that its impossible to tell where it will come from. It does this by the narrator saying he has found more greatness than expected, and in the end the person who has been taking him all over, shows that he is the greatest of all the persons he has scouted. The narrator is over the screen but is supposed to be the scout. I feel that the ad is extremely creative and effective and it gives everyone the belief that they can be great. It also teaches people to not judge others as you never know who has talent.
Porsche Engineered for Everyday
This commercial is a live action film based on numerous Porsche models being used in everyday situations. The mood of the ad is positive and happy. The target audience is anyone who would like to purchase a car, but fears that it won't be able to do certain tasks. The problem being solved is the stigma that Porsches can not be used everyday. The ad solves this problem by showing numerous cars in different situations. This shows the audience that the car can be used in all situations and that the car is an everyday driver. The ad has no narrator but has written words on screen. I feel that the ad is effective as it shows doubters that the car can be used everyday. I feel that if I were looking for a car to buy and saw this, I would feel more satisfied buying a Porsche because the ad gives one the feeling that the car is made for the road and not the track.
This commercial is a live action film based on numerous professional soccer players. The tone of the ad is serious, and exciting, as it shows how different situations can have a huge effect on ones future. The products being sold are Nike soccer boots and apparel. The target audience is anyone who plays soccer, from beginners to professionals. The product isn't solving a problem, but showing how it is used by some great professionals, and it gives viewers the feeling that if they purchase something from the brand they will also be great. The commercial doesn't talk about how it will help you be great, but it shows how the people who use them do great things. The commercial has no narrator, but the players all have different stories that tell themselves without words. I feel the commercial is successful because it shows that anyone can write the future, and one event can change a persons life for better or worse. It also shows how a simple event can have a great effect on others.
Nike Take it to the Next Level
This commercial is a live action film given from first person view of a soccer player. It starts with the player being at a small soccer club, and follows him till he is a professional. The tone of the ad is serious, exciting. The product being sold is Nike soccer boots. The target audience is anyone who plays soccer. The product is showing how by using it, it will aid you to become a better player all round. It doesn't solve the problem, but it aids in helping the player become better. The commercial has no narrator, but it has live sound and background music. I feel that this ad is extremely effective and that it allows even beginners to believe that they can become a pro once they put in the hard work and use nike products. It also shows the journey a professional experiences as the beginning of their career.
Johnnie Walker Keep Walking
This commercial is a live action film that changes through the years and stops at historical events, from the beginning of the company to today. The ad is happy, and serious. The product being sold is Johnnie Walker scotch whiskey. The target audience is persons who are of the legal age to consumer alcohol, and it also seems to target an audience that feels the need for success. It doesn't solve a problem, but shows that people can overcome defeat, and that they will be there to celebrate with you along the way. It does this by showing the great events, and then saying one will never know where a stride will take you, thus implying that anyone can make history.The ad has no narrator but has written words on certain shots. I feel as though the ad is extremely effective and is motivating persons to make history and consumer their product.
Guinness Football Scout (Soccer)
This commercial is a live action film that is based on a soccer scout. The ad is happy and exciting. The product being sold is Guinness Beer. The target audience is persons of age to consume alcohol, and those who enjoy sports. There is no problem being solved, but it shows that everyone has greatness within them, and that its impossible to tell where it will come from. It does this by the narrator saying he has found more greatness than expected, and in the end the person who has been taking him all over, shows that he is the greatest of all the persons he has scouted. The narrator is over the screen but is supposed to be the scout. I feel that the ad is extremely creative and effective and it gives everyone the belief that they can be great. It also teaches people to not judge others as you never know who has talent.
Porsche Engineered for Everyday
This commercial is a live action film based on numerous Porsche models being used in everyday situations. The mood of the ad is positive and happy. The target audience is anyone who would like to purchase a car, but fears that it won't be able to do certain tasks. The problem being solved is the stigma that Porsches can not be used everyday. The ad solves this problem by showing numerous cars in different situations. This shows the audience that the car can be used in all situations and that the car is an everyday driver. The ad has no narrator but has written words on screen. I feel that the ad is effective as it shows doubters that the car can be used everyday. I feel that if I were looking for a car to buy and saw this, I would feel more satisfied buying a Porsche because the ad gives one the feeling that the car is made for the road and not the track.
Monday, March 26, 2012
Brochure
I tried to keep my design for my brochure the same as the designs for my letterhead and business card. I tried to keep the design as simple as possible and i kept the theme of having an orange line across the top of the page, along with the fish faded in the background.
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