Questionare on Company

1) What is your business?

 We make fishing equipment and clothing.

2) Describe your business in one sentence

 We make the industry standard and are always striving to create the newest and most innovative products. 

3) Who is your target audience?

 Fishers, casual fishers, professional fishers, boys, girls, men, women, active people.

4) Who are your competitors?

 Guy Harvey, Salt Life, Penn, Shimano, Yozuri

5) What makes them better/worse than your product/service?

 We are more engaged with our customers, and are willing to listen to their concurs. We are also never fully satisfied with our products and are always striving to improve our brand.

6) Do you currently have an identity? (This is more for companies that are already established and you’re just revamping the logo/corporate identity. If you have a new company or product, skip this question.)

Why is this important: If you’re an established company with a well-known logo, you may not want to deviate too extremely from it.

7) (If your answer to #6 is no, skip this question) What do you like about it and what don’t you like about it?

Why is this important? Even if you plan to change the logo entirely, it’s good to keep an inventory about what specifically worked and didn’t work about your previous design in order to inform the new one.

8) How do you want your image to be seen in two years?

 We want to be seen as the leader in our field, and the brand that all others look to for inspiration. We would also like to be seen as a trust worthy company who creates top of the line products.

These following questions might seem silly, but their purpose is to help generate ideas.

9) If your company was an animal, what animal would it be and why?

 A tiger shark, eating anything in its path (companies). A ferocious predator that is feared by all.

10) If your company/brand was a person, who would it be and why?

 Steve Jobs, innovative and daring, never afraid to try new things or create new products.

11) If your company/brand was an object, what would it be?

A state of the art fishing rod that detects and catches fish.

12) If your customer was a cartoon character, who would it be?

 Aquaman, calling all sea creatures.