Just some logos

Logo #1 - MAD MEN - In my opinion, the logo is extremely effective as its extremely simple, but at the same time can be taken in many different ways. The logo also shows the simplicity of the times the show is based upon, and that advertising is now completely different to what it once was. The logo makes me feel as though the topic is serious and for a mature audience as the outline of a cigarette can clearly be seen. I feel as though the show is geared more towards men than women as the background has a man in a suit, along with the text gives one the feeling of the business world. To me color plays a major role, as everything is neutral, except for the word MAD. This puts an emphasis on the word mad, and this truly makes the word stand out. I agree with the choice as it gives the word MAD a angry feel and shows that the characters are not ones to be messed with or go against.

Logo #2 - BOSE - This logo is also very effective in my opinion, as the company strives to be one of quality and class. The font and use of the lines gives one the sense of class and movement. This shows that the company is always looking ahead and trying to improve. It also makes me feel as though their products are well constructed because of the lack of color, as well as the font. The logo does not seem as though the brand is targeted towards children, because it seems more serious, but it also does not seem as though it is targeted towards a certain gender, and seems quite neutral. The lack of color may also aid the classy finish the company is going for, as they try to look elegant and use a timeless color, black.

Logo #3 - Oakley - This logo is simple yet effective, as everyone can identify it from a mile away. The logo makes me feel as though time is never ending and the moment will last forever. The logo doesn't seem fun, but makes me feel wild and adventurous, as the never ending time gives me the feeling that I am invincible. To me it does not seem kid friendly as it still has a serious feel towards it. I also think the product looks more manly because of its lack of color and fashion that one usually sees in female geared brands. The logo has no real standard color, and the color never gives off a feeling to me, however silver, white, and black always give off the feeling of class and a well constructed product.