Brochure

I tried to keep my design for my brochure the same as the designs for my letterhead and business card. I tried to keep the design as simple as possible and i kept the theme of having an orange line across the top of the page, along with the fish faded in the background.

Letterhead

I tried to keep my letterhead as simple as possible, but at the same time avoid having a lot of blank space. To solve this problem I took the fish from my logo and changed its opacity. This means that text can be placed over it and it will still be visible. I placed my logo to the right of the page so that I wold have enough space to add my slogan to my letterhead. To the bottom of the page I placed my name, email address and contact number. The font used and its color are both the same as the ones in my logo and business card. The color  at the bottom of the page is also the color of the fish in my logo.

Business Card

Firstly I attempted to keep my business card as simple as possible. I used fonts and colors that are similar to keep my design formal, and to have it appear as neat as possible. On the front side, I used just my logo as I felt that it was all I needed, and a person would remember it more easily if it was the first thing they had seen. On the backside, I used the same color of the fish in my logo to add a blue banner across the top of my card. This gives it a little life, and takes up some blank space. My text was two fonts, Baskerville and Cochin. The two fonts are similar, so they are easy to read, and look well together. I placed a piece of my logo onto the left hand side of my card as it gave it character and gives one the feeling that the fish is moving. I aligned my text to the right in an attempt to be different, as most people just align their text to the centre. The information that I gave was only what a customer would require, as I did not want to add anymore confusion to the card.

Questionare on Company

1) What is your business?

 We make fishing equipment and clothing.

2) Describe your business in one sentence

 We make the industry standard and are always striving to create the newest and most innovative products. 

3) Who is your target audience?

 Fishers, casual fishers, professional fishers, boys, girls, men, women, active people.

4) Who are your competitors?

 Guy Harvey, Salt Life, Penn, Shimano, Yozuri

5) What makes them better/worse than your product/service?

 We are more engaged with our customers, and are willing to listen to their concurs. We are also never fully satisfied with our products and are always striving to improve our brand.

6) Do you currently have an identity? (This is more for companies that are already established and you’re just revamping the logo/corporate identity. If you have a new company or product, skip this question.)

Why is this important: If you’re an established company with a well-known logo, you may not want to deviate too extremely from it.

7) (If your answer to #6 is no, skip this question) What do you like about it and what don’t you like about it?

Why is this important? Even if you plan to change the logo entirely, it’s good to keep an inventory about what specifically worked and didn’t work about your previous design in order to inform the new one.

8) How do you want your image to be seen in two years?

 We want to be seen as the leader in our field, and the brand that all others look to for inspiration. We would also like to be seen as a trust worthy company who creates top of the line products.

These following questions might seem silly, but their purpose is to help generate ideas.

9) If your company was an animal, what animal would it be and why?

 A tiger shark, eating anything in its path (companies). A ferocious predator that is feared by all.

10) If your company/brand was a person, who would it be and why?

 Steve Jobs, innovative and daring, never afraid to try new things or create new products.

11) If your company/brand was an object, what would it be?

A state of the art fishing rod that detects and catches fish.

12) If your customer was a cartoon character, who would it be?

 Aquaman, calling all sea creatures.