Great Commercials

Nike Write the Future

This commercial is a live action film based on numerous professional soccer players. The tone of the ad is serious, and exciting, as it shows how different situations can have a huge effect on ones future. The products being sold are Nike soccer boots and apparel. The target audience is anyone who plays soccer, from beginners to professionals. The product isn't solving a problem, but showing how it is used by some great professionals, and it gives viewers the feeling that if they purchase something from the brand they will also be great. The commercial doesn't talk about how it will help you be great, but it shows how the people who use them do great things. The commercial has no narrator, but the players all have different stories that tell themselves without words. I feel the commercial is successful because it shows that anyone can write the future, and one event can change a persons life for better or worse. It also shows how a simple event can have a great effect on others.

Nike Take it to the Next Level

This commercial is a live action film given from first person view of a soccer player. It starts with the player being at a small soccer club, and follows him till he is a professional. The tone of the ad is serious, exciting. The product being sold is Nike soccer boots. The target audience is anyone who plays soccer. The product is showing how by using it, it will aid you to become a better player all round. It doesn't solve the problem, but it aids in helping the player become better. The commercial has no narrator, but it has live sound and background music. I feel that this ad is extremely effective and that it allows even beginners to believe that they can become a pro once they put in the hard work and use nike products. It also shows the journey a professional experiences as the beginning of their career.

Johnnie Walker Keep Walking

This commercial is a live action film that changes through the years and stops at historical events, from the beginning of the company to today. The ad is happy, and serious. The product being sold is Johnnie Walker scotch whiskey. The target audience is persons who are of the legal age to consumer alcohol, and it also seems to target an audience that feels the need for success. It doesn't solve a problem, but shows that people can overcome defeat, and that they will be there to celebrate with you along the way. It does this by showing the great events, and then saying one will never know where a stride will take you, thus implying that anyone can make history.The ad has no narrator but has written words on certain shots. I feel as though the ad is extremely effective and is motivating persons to make history and consumer their product.

Guinness Football Scout (Soccer)

This commercial is a live action film that is based on a soccer scout. The ad is happy and exciting. The product being sold is Guinness Beer. The target audience is persons of age to consume alcohol, and those who enjoy sports. There is no problem being solved, but it shows that everyone has greatness within them, and that its impossible to tell where it will come from. It does this by the narrator saying he has found more greatness than expected, and in the end the person who has been taking him all over, shows that he is the greatest of all the persons he has scouted. The narrator is over the screen but is supposed to be the scout. I feel that the ad is extremely creative and effective and it gives everyone the belief that they can be great. It also teaches people to not judge others as you never know who has talent.

Porsche Engineered for Everyday

This commercial is a live action film based on numerous Porsche models being used in everyday situations. The mood of the ad is positive and happy. The target audience is anyone who would like to purchase a car, but fears that it won't be able to do certain tasks. The problem being solved is the stigma that Porsches can not be used everyday. The ad solves this problem by showing numerous cars in different situations. This shows the audience that the car can be used in all situations and that the car is an everyday driver. The ad has no narrator but has written words on screen. I feel that the ad is effective as it shows doubters that the car can be used everyday. I feel that if I were looking for a car to buy and saw this, I would feel more satisfied buying a Porsche because the ad gives one the feeling that the car is made for the road and not the track.